How do I set up the Facebook Token (Conversion API) in PrestaShop?

With the following instructions you will be able to correctly integrate the PrestaShop & Facebook Integrator module, which you can purchase from our shop:

https://prestashow.pl/pl/moduly-prestashop/34-facebook-integrator-conversion-api-analityka-remarketing-opinie.html

In order to correctly collect conversions from your shop in Facebook's Meta analytics tools, you need to prepare a token in FB tools, which you need to place in the module configuration in PrestaShop. To obtain the token follow the instructions below:

1. Go to: https://business.facebook.com/events_manager2
2. Log in to your Facebook account
3. Add a new data source by selecting the website as the data source

Below is an example of how to complete the next steps:










4. During configuration, select the Pixel Meta and Conversion API:

5. then proceed to manually configure the individual conversions:

6. In the first step, proceed by clicking ‘Continue’:


7. In the second step, select the events you want to collect from the shop:


8. In the third step, select exactly the parameters for each event. which are shown in the screens below:















9. confirm the configuration in the last step:



10. Once the configuration is complete, go to settings and generate a token to be inserted into the module: